— MEET YOUR BUSINESS BFF —
Welcome, and thank you for stopping by.
Let’s elevate your brand’s growth creatively.
“I always knew I wanted to help empower others through creativity.”
I wouldn't be lying if I said I've been working on my aesthetic since I was young. A mixture of interests and passions has led me to fine tune what represents all of who I am as a brand and more importantly, as an artist. Obtaining a bachelor’s degree in Graphic Design has allowed me to become a successful Art Director for many international brands, such as Scentsy Inc., theBalm Cosmetics, and Christie’s Int. Luxury Real Estate. Mixing my Art Director skills with Content Creation gives me extensive experience and understanding of efficient strategies and workflows for all things social- including writing, concepting, editing and designing. I’m lead by a strong desire to create optimistic and uplifting content so that those who view, feel sparked with inspiration to try creating something based on their own personal interests and strengths.
I've always felt like I was born in the wrong era and play pretend often to get my fix for all things vintage. Jennifer Grace Creative emanates a classic feel while giving a sense of simpleness through carefully chosen color palettes and textures. A unique skill I hold is the ability to add a classic feel to newly trending looks. Think of going to the theaters back in the 40's. How ladylike the woman were in their tweed skirts and large brimmed hats. The old striped paper popcorn bags in their hands. The big band music playing in the background with warm lighting all around. Now grab that feeling and make it relatable by throwing it into the current trends of 2024. It's an uncommon look when both era's can coexist together though specific props, wardrobe and lighting, but I like the uncommonness of this because that's what makes me memorable as a creator.
— This is my passion, this is my niche and I’d love to start curating with you.
— BRAND PARTNERSHIPS —
— MY PROCESS —
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Before concepting for your brand, it’s important that I fully understand the purpose of why you exist, beyond making a profit or driving shareholder value. Understanding what your brand contributes to the world and knowing the core values in which you live by is the first and most important step in my process.
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Your vision is where you want to go. It’s the destination for your brand—your long-term goals. It can be as simple as promoting a new product, or creating a seasonal campaign launch strategy for consistent recognition. Whatever your brand’s goals are, I’ve got you.
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Once values and goals have been nailed down, the fun begins! The first step of conducting a successful photoshoot is coming up with a concept. Whether it’s fashion, lifestyle, or travel, the concept should ideally drive all other creative and practical decisions.
I often like to think if there’s a movie or book that I’d like to emulate to establish a certain mood or feeling that I’d like to evoke. After reviewing the look and feel of your brands aesthetics, it’s time to set up a mood board. This is where color palette, wardrobe, location, lighting, props etc. gets finalized.
3 simple steps for a successful brand campaign.
